Our tagline, Thinking Beyond, reinforces our positioning in the marketplace, which works to shift people’s perception of us by focusing on who we are today. It should be the only tagline associated with our brand. No other tagline may be applied without Corporate Communications & Marketing approval.

The tagline should be used in conjunction with the logo whenever possible. Tagline modifiers, such as “challenges”, are used to emphasize subject matter in each communication. Use of a modifier requires prior approval from Corporate Communications & Marketing. Thinking Beyond may also be used without a modifier.

Color: PMS 288 blue, PMS 7467 teal or reversed. Size: 60% of logotype.