As we continue to grow, it's important that we present a unified brand. After assessing our brand recognition, we've found that our community associates most strongly with the University Health master brand and logo. To reduce confusion and enhance our reputation across all services, we will be phasing out the University Children’s Health logo and branding beginning January 1. By aligning our children’s health services with the overarching University Health brand, pediatrics can create a stronger, more unified presence in the community.

• Enhanced recognition: Bringing our pediatrics branding under the University Health master brand will simplify our visual identity, making it easier for patients and families to recognize and trust our care. This change reflects our commitment to consistency and excellence across all departments.
• Strengthening our future: Your dedication to our patients is at the heart of what we do. By adhering to the University Health master brand, we are building a stronger, more recognizable brand that reflects your incredible work every day. We are confident that this unified approach will help us bring more awareness to our pediatric services, resulting in caring for more pediatric patients in the future.